Under the microscope: Why you need a careers microsite

A careers microsite is a great tool for taking charge of your time management, and getting the candidate insight you need to give your recruitment strategy a major boost.

So, what’s a careers microsite when it’s at home?

It’s an affiliated but separate part of a brand's main company website that's 100% dedicated to recruitment.

Your careers microsite should tell candidates exactly what they need to know about your vacancies, and how to get from A - Z in your hiring process.

These are just some of the advantages a careers microsite could bring to your business:

Time management

Your own careers microsite puts you in charge of the hiring process.

Post a job ad whenever you like within five minutes (or less), then reach out directly to the best candidates moments after they apply. Start a friendly chat that can help fast-track them through the application process.

Candidates can be contacted whenever's convenient, which is ideal for applicants from other time zones and can really help with time management.

You can also store any applications that are strong, but just not quite relevant to the position you're hiring for. Add these applicants to your talent pool and turn to them as soon as you're hiring for a position that matches their skill set.

Analytics capability

Hiring via your own careers microsite gives you access to heaps of data that you can use to fine-tune your recruitment strategy.

Do some research before you start. Find out what search terms and devices candidates are using to find a new job. You can then use this information to tweak your SEO and metadata to make your site more visible on Google.

Find out what questions candidates have asked about your company culture, or the recruitment process in your industry. Using this, you can create additional pages that answer these questions directly.

Once your microsite is up and running, you can track everything from page views and bounce rate to candidate interaction and recruitment campaign ROI.

Being able to access all this info means that you can tweak as you go to make sure you’re getting the best results.

Company values

Talking about your company values and presenting a clear employer brand can really help to get the best candidates to apply for your job.

You can use this space to talk about the shared traits of your staff, career progression and those little perks that can make all the difference. Enhance this by using images, slogans and CTAs specific to hiring, rather than your everyday operations.

Not only will all this help you to bring in a higher calibre of candidate, it also means new staff are likely to be a better fit with your company. If they stick around longer and contribute more, you've reduced your total cost per hire.

A careers microsite is a valuable tool for recruiters. It can reduce your costs, admin time and staff turnover. What’s not to love about that?!